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Home›Capital Abundant›Wonder Bread’s historic factory in Hoboken is transformed into a luxury building

Wonder Bread’s historic factory in Hoboken is transformed into a luxury building

By Daniel Bingham
January 18, 2022
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People are leaving the Big Apple to live in an old Wonder Bread factory.

Located in Hoboken, the historic factory sits directly across the Hudson River from Manhattan and has been transformed into a luxury residential building.

Known as Wonder Lofts, a nod to the famous bread brand, it boasts expansive “suburban-sized” layouts in its 83 condos — 60% of which were reportedly sold within months of opening.

“A big part of the draw is that we are one of the few buildings in Hoboken to offer amenities and homes over 2,000 square feet,” Robert Fourniadis, Senior Vice President of Industry, told The Post. residential property from Prism Capital Partners, which developed Wonder Lofts. . “Most buildings in downtown Jersey City that have comparable amenities don’t have the size of the homes we offer.”

A wide shot of the Wonder Bread factory when it opened in 1909.
Courtesy of Wonder Lofts
A worker is seen inside the Wonder Bread Factory during the yeasting process.
A worker is seen inside the Wonder Bread Factory during the yeasting process.
Courtesy of Wonder Lofts
Inside the Wonder Bread factory in 1923.
Inside the Wonder Bread factory in 1923 with workers pressing the dough.
Courtesy of Wonder Lofts
A horse-drawn carriage sits outside the Wonder Bread factory.
A horse-drawn carriage sits outside the Wonder Bread factory.
Courtesy of Wonder Lofts

The Wonder Loft is the latest symbol of Hoboken’s industrial past which is now redefining its residential future, according to its developers. The bread machine first opened its five Clinton Street factory buildings in 1909 and produced countless loaves of bread throughout the early 20th century, until it closed in the late 1960s.

Floor plans for newly constructed residential units range from 1,200 to 2,700 square feet of living space. Potential buyers have the option of purchasing a two-bedroom unit that sells for $1.25 million and up to five bedrooms for a cost of around $2.4 million.

“It was very important to Hoboken civic leaders and community neighbors that the Wonder Bread building be preserved, which we agreed with,” Fourniadis said.

The newly constructed residential building tried to retain some of the characteristics of the Wonder Bread factory.
The newly constructed residential building attempted to retain some of the characteristics of the Wonder Bread factory.
Courtesy of Wonder Lofts
The large living room.
The large living room with a terrace.
Courtesy of Wonder Lofts
The chef's kitchen.
The chef’s kitchen.
Courtesy of Wonder Lofts
A lounge area.
Another living room with a different floor plan.
Courtesy of Wonder Lofts
The primary bedroom.
The primary bedroom.
Courtesy of Wonder Lofts

“Maintaining the existing structure with its unique masonry and windows, high ceilings and existing beams and columns, which have been incorporated into most of the homes and common areas, has allowed us to provide something that no one else could. no other on the market offers,” he added.

The building’s original brick details, archways, high ceilings, large windows, an 80-foot-tall factory-era chimney are now the focal point of a passively landscaped common courtyard.

According to Fourniadis, who developed Wonder Lofts in partnership with Parkwood Development and Angelo Gordon, large living spaces like these, especially the living room and kitchen, are “usually only available in a suburban home.” There are also separate laundry rooms and work areas in each unit, as well as a private outdoor living space, with many views of the Manhattan skyline.

Entertainment lounge area with a fireplace.
Entertainment lounge area with a fireplace.
Courtesy of Wonder Lofts
The residents' lounge.
The residents’ lounge.
Courtesy of Wonder Lofts
Views of the Manhattan skyline can be seen from the Wonder Loft building.
The infinity pool overlooking the Manhattan skyline.
Courtesy of Wonder Lofts

Features of each residence include large glass facades, smart entry systems, designer kitchens and bathrooms, walk-in closets and space for abundant storage.

The 14,400 square feet of indoor and outdoor common space at Wonder Lofts includes a rooftop, landscaped patio lounge with infinity pool, circular outdoor bar under the restored water tower, gas grills, and multiple seating areas and dining room with a fireplace.

New Yorkers increasingly want the benefits of comfortable suburban living, along with the excitement and modern conveniences of city living, according to Fourniadis.

“About 30% of buyers come from New York. Many were specifically looking for a new build and liked the idea of ​​a factory conversion. A few buyers came in from Soho and Tribeca and were renting lofts,” he said. “We expect these numbers to increase over the coming months.”

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